Twitter bans ads that run counter to the science of climate change

BERLIN (AP) – Twitter says it will no longer allow advertisers on its site who deny the scientific consensus on climate change, reiterating a policy already in place at Google.

“Advertisements should not deter important talks on the climate crisis,” the company said in a statement outlining its new policy on Friday.

There were no indications that the change would affect what users post on social media, which along with Facebook have been targeted by groups seeking to promote misleading claims about climate change.

The announcement, which coincides with Earth Day, came hours before the European Union agreed to an agreement requiring major technology companies to scrutinize their sites for hate speech, misinformation and other harmful content.

Twitter said it would provide more information in the coming months on how it plans to provide a “reliable, authoritative context in climate talks” in which its users participate, including from the Intergovernmental Panel on Climate Change. The reports of the UN-supported scientific commission on the causes and effects of climate change are the basis for international negotiations on combating climate change.

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The company already has a dedicated climate issue on its website and offered what it described as “pre-bunks” during last year’s UN climate conference to counter misinformation about climate change.

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