You can’t please everyone.
Have you ever tried it? Have you ever tried to spend a day trying to please everyone you are in contact with?
You always, always end up annoying someone. Because that’s the way people are.
Microsoft, however, is coming from behind on this issue. Too many times it has angered too many people with too little justification.
So while it has greatly improved its behavior since Satya Nadella became CEO, the company doesn’t always seem ready to deal with attacks like it might be.
When Windows 11 came out, there were calls. Many were worried that the Start menu was suddenly in the middle of the screen. It is not; moreover, it is so adaptable.
Most people, perhaps, are used to it. Many even like it. But there is clearly a concentrated group of users whose feelings go back to disgust. It seems that Microsoft cannot let them be.
That’s what you wanted. Really.
Windows Latest reports that Redmond recently contacted Windows 11 insiders participating in the Release, Beta and Dev channels.
The essence of the company’s email seems to be, “Yeah, what’s up? You know the new Start menu was created after you all gave your feedback, right?”
Clearly, the words were a little more formal. Microsoft, however, has also attached a YouTube video explaining the emergence of a new Start menu.
Almost a year old YouTube video.
Oh, that might stink a little of “Come on, you idiot. Haven’t you started the program yet?”
The video itself contains many wise creative guys who explain in smart but simple words how smart and creative they were.
He begins with a user researcher named Dragana thinking, “The design process is based on research. The challenge is to understand that.”
People don’t really know what they want. Even if they think they are, they may not always be able to explain it.
We soon meet another user researcher – how many have worked on this thing? Ashley explains, “It’s really easy to design something you like, but that doesn’t necessarily mean it will suit everyone.”
It’s here. The everyone word. That’s what Microsoft has been striving for. This is the basis of pain.
Enter the designers. They talk about how they listened more. They explain how they asked a lot of questions. One example: “Should Start be left-aligned or centered?”
Of course, you may be left to reconcile it, but that, by all accounts, would not work for everyone.
You people. We believe in democracy.
And then another designer, this one named Ryan, discovers what he and his team have done. He says they made a big decision: “Let’s let people tell us they’d like to put it all together.”
This is a dangerous maneuver. Imagine Steve Jobs asking people how they would like an edited iPhone home screen. Imagine his patience in sifting through the proposal.
At Microsoft, they think differently. The company’s research has clearly shown that Windows users “create a design that matches what we’re already thinking about.”
I wonder if the company hired some of them.
Was it wise for Microsoft to include this video in their email? Maybe it would be better to include a video of real users explaining why they like the Windows 11 Start menu so much?
The year-old video remained there, mostly unnoticed. Now, however, she is adorned by recent comments from the unfortunate.
Pattern: “They continue to literally ignore everything people ask for, and do whatever they want or love. No one likes the new Start menu, much less the taskbar.”
Nobody? Could that be the case?
It was, “How can so many companies claim to listen to user feedback when they’re not explicitly doing it? Is this the world we live in now? Pretty boring if they think we’re so stupid.”
Do companies think people are stupid with the same ferocity as, say, politicians? I doubt.
Some people seem to be far happier than Windows 10.
“The new taskbar is a joke,” says one.
He was not alone. Take this: “Finally, MS got it right from the Windows 10 Start menu, so he decided to make a new menu for Windows 11 that only serves a small group of users. Do as you please, but leave the option for the US to restore the Windows 10 menu, even and non-animated tiles. “
Why so negative? Because you asked.
In honor of Microsoft, he kept comments on YouTube open, which Apple would never do. Well, Microsoft obviously likes to listen to user feedback. However, it could not be easy to break through the multitude of negativities.
Many have advocated for a return to adjustment. There were also sharper comments.
Example: “Don’t patronize your users. You haven’t listened to anyone say ‘this is a fundamentally wrong design’, ‘we want the same customization options that have existed for decades’ or ‘these are already solved and Windows is not your art project for Instagram.’ “
Perhaps the most compelling criticism was this: “How Microsoft can talk about customization and how it sees people editing their apps as[y] you want, and then create a Start menu that removes all these adjustments. “
There are currently 651 comments on this video. The vast majority seem to be very recent.
At the time of the launch of Windows 11, Microsoft released several videos explaining why this new version was completely encouraging.
I will never forget the shocking discovery of one marketing person: “We looked at the Microsoft logo and turned it blue.”
However, I also have sympathy for Microsoft. The company has tried to make Windows look a little more visually appealing. And simpler.
But why Microsoft has now decided to push dedicated, unhappy users into self-expression, I’m not too sure.
Sometimes you have to let people live with something and decide for themselves. This seems like a good time to refer you to my colleague Ed Bott’s emotionally reassuring column: “I hate Windows 11. Can I go back to Windows 10.”
Microsoft, you can’t please everyoneespecially when trying to thrive as a lovely brand.
Still, I can confidently discover that engineers love Windows 11. How do I know? Microsoft says so.