French brand of luxury swimwear Vilebrequin and contemporary art The Swiss publishing house JRP Editions is pooling its resources for the museum’s swimwear collection.
“Bringing art to the beach has always been a dream,” said Roland Herlory, CEO of Vilebrequin, which is part of the G-III Apparel Group. “This long-term collaboration with JRP Editions will move our art to new places over the coming seasons.”
This includes the original Saint-Tropez coffin, men’s and women’s swimwear, tops and accessories, such as bags, hats, beach towels, and even custom table tennis sets. There are a total of 25 of them in various shades such as purple flames of hot rods, rainbow colors hcheerful faces, sea turtles, splashing colors like graffiti and shades of sky blue, while exploring themes and themes such as elitism, feminism, fetishized luxury, coincidence, gender identity and color artists.
“Our swimsuit fabrics are a whole new field for artists,” Herlory explained. “We don’t consider what we do with art; we are more focused on reproducing works of art as close to the original as possible in the most honest and respectful way. With the knowledge and experience of Vilebrequin studios and studios, we are able to deliver printing techniques that reproduce the unique color and contrast of the original work of art as faithfully as possible. ”
John Armleder, one of the artists involved in the collaboration, added: “There is no significant difference between an image, a print or a swimsuit. What is fundamentally changing here is the context and ways of distributing the object. Forms and compositions can thus migrate freely from one carrier to another. ”
Additional artists include Kenny Scharf, Sylvie Fleury, and Racquel Chevremont and Mickalene Thomas, also professionally known as “Deux Femmes Noires”. The collaboration was organized in partnership with the founder of JRP Editions Lionel Bovier, who also serves as director of MAMCO, the Museum of Contemporary Art in Geneva, and Arnaud Hubert, CEO of JRP Editions.
“We wanted to prepare a collection that would allow us to explore as many voices and designs as possible as much as possible, ”Bovier said. “It meant bringing together artists with radically different approaches, but who share an interest in how their work can migrate from canvas or walls to textiles. They are united by a common thread: the strength of their work, the clarity of their artistic language and the integrity with which Vilebrequin led their projects. ”
The limited collection was launched on May 3, just in time for warm weather and summer travel vilebrequin.com and JRP-editions.com, as well as selected global Vilebrequin stores. TThe collection, though now coming out as the world reopens, was actually conceptualized during a pandemic when people were still only dreaming of distant escapes. The second drop, “Faces in Places” print by artist Kenny Scharf will be released on June 21, followed by a second capsule later this year and a third in early 2023. Sizes range from XS to 3XL for men and XS to XL for women, and prices range from 105 to 315 USD.
Vilebrequin was founded by Fred Prysquel in Saint-Tropez in 1971 as a company for men’s swimwear. In 2012, G-lll Apparel Group bought the brand. The following year, women’s swimsuits were added to the mix.