Kendrick Lamar shared a video for his new song The Heart Part 5 on Sunday.
The five-minute clip shows the entertainer rapping in a white T-shirt as his face transforms into Kanye West, Will Smith, OJ Simpson and others.
The rapper raised in Los Angeles (34) surprised fans with fresh music, which he teased with a post that said: ‘I did. All of us.’
New content: Kendrick Lamar shared a video for his new song The Heart Part 5 on Sunday
The same statement was used to open the video, and was ‘signed’ by his new alias Oklama.
The artist – full name Kendrick Lamar Duckworth – previously teased his upcoming album last month with a rare post on Instagram.
It was a photo of a short press release warning his fans that he would be releasing the album on May 13th.
He did not say when the first single will be released nor did he write the title for the release.
Unexpected: A five-minute clip shows an entertainer rapping in a white T-shirt as his face transforms into Kanye West, Will Smith, OJ Simpson and others
A press release simply said: ‘Oklama issued the following statement today through its company pgLang at 11:00 a.m. PT in Los Angeles, CA:
‘Album: “Mr. Morale and the Big Steppers” Release Date: 5/13/22.’
It further states: ‘All factual information for this release will come directly from this source only.’
At the bottom of the note was, ‘I appreciate your patience.’
Message: The Los Angeles-raised rapper, 34, surprised fans with fresh music, which he teased with a post that read, ‘I did. All of us’
Kendrick kept the video concept simple as he stood entirely in front of a burgundy background in a white T-shirt.
He wrapped a black-and-white bandana around his neck and wore his hair in curled, curled afro hair.
The work was directed by music artist and Dave Free, and also features the hitmaker’s face turning into Jussie Smollett, Kobe Bryant and the late Nipsey Hussle.
Coming soon: On April 18, Kendrick shared a link to his Oklama website that shared news for the long-awaited album after teasing it for the first time in August 2021.
On April 18, Kendrick shared a link to his Oklama website that shared news for the long-awaited album after teasing it for the first time in August 2021.
The announcement came after a fan accused the rapper of retiring, writing: ‘Kendrick is officially retired.’
In response, Kendrick quoted a tweet – dated February 13 – with a link to a press release announcing his return to the music industry.
As the news came out, fans of the rapper went wild in response, with one caption: ‘He’s coming back, with tears in my eyes.’
Creative: Kendrick’s latest visual offering shows his face changing into that of actor Jussie Smollett
He marked it with his latest TDE album, short for his longtime record label Top Dawg Entertainment.
At the time, the site read: ‘May the Almighty continue to use Top Dawg as a vessel for sincere creators. As I continue to follow my life vocation. There is beauty in completion. And always faith in the unknown. ‘
His soon-to-be fifth album follows winning a Pulitzer Prize for his latest album DAMN.
Shocking: the face of a rapper turned into OJ Simpson during one part of his new music video
He has since led the soundtrack for the 2018 film Black Panther and was the cover of Coachella.
He recently performed at the 2022 Super Bowl halftime – alongside Dr Dre, Mary J Blige, Snoop Dogg, Eminem and surprise guest 50 Cent – when the Los Angeles Rams beat the Cincinnati Bengals.
He won five Grammys in 2018 for his work at DAMN. He won a total of 14 Grammys, including one for best rap performance on a song, family ties to his cousin Baby Keem.
RIP: Kendrick pays tribute to his LA-born rapper, the late Nipsey Hussle
Statement: The music video began with the phrase, ‘I am. All of us’