05/09 Update below. This post was originally published on May 7th
Apple’s plans for the iPhone 14 Pro are bold, but the company’s refusal is likely to make any significant changes to the standard iPhone 14 models, which is a real shock. And that only got worse …
After convincing reports in February that both the iPhone 14 and iPhone 14 Max will again be missing Apple’s 120Hz ProMotion display technology, now the most accurate insider in the industry has doubled this news.
Update 05/09: Extremely Popular (8.3 Million Subscribers) Apple YouTuber EverythingApplePro (aka Filip Koroy) has deepened further in the new design of the iPhone 14. Koroy got the schematics of the iPhone 14 Pro and printed them out in 3D, admitting that “at first glance it doesn’t seem to have changed much,” but a closer look reveals that the handset has moved more into the phone.
“Another surprising change that I didn’t notice at first, but then I can’t help but see is the increased radii of the corners with thinner frames that become 21% thinner. series 7. “
Koroy warns that these changes don’t add much screen space, but take the iPhone line in a bold new direction. Koroy also adds that the schemes “absolutely confirmed” the new dual wells on the Pro models with the standard iPhone 14 and the new iPhone 14 Max that kept the notch. For iPhone 14 Pro customers, 2022 looks like an exciting year of upgrades, but those considering a standard iPhone 14 should probably wait until 2023. bigger changes are coming.
In an attempt to correct the inaccurate report, Ross Young, CEO of Display Supply Chain Consultants (DSCC), tweetao that “Pro models only” will have ProMotion. And given Young’s remarkable success, this looks like the last nail in the coffin for technology that has become popular and ubiquitous in Android mid-range and high-end smartphones in recent years.
And I feel like Apple is cornered here. This year, Apple is determined to increase the separation between its Pro and non-Pro iPhones and can’t do so while giving standard iPhone models a feature called ‘ProMovement’. This is despite the fact that there is nothing special about ProMotion in 2022. It is a rare example that Apple’s marketing jargon comes back to bite the company and can’t come at a worse time.
Under another name, ProMotion would be an easy and popular upgrade for the iPhone 14 and iPhone 14 Max. High refresh rate screens deliver a level of smoothness and responsiveness that is simply not possible on a 60 Hz screen, while reducing eye strain. Apple itself sells ProMotion as a “game-changing screen.”
But without that, the iPhone 14 and iPhone 14 Max have almost nothing to recommend. In an unprecedented move, the iPhone 14 and iPhone 14 Max will once again use the design, display technology, camera modules and chipset from the iPhone 13. All major upgrades are being prepared for the iPhone Pro models.
Moreover, this comes at a time when Apple is likely to be forced to upgrade prices across the entire range. So Apple needed an easy win, and ProMotion could have been. As it stands now, market analysts are now asking questions about the potential success of the range and may be right to do so.
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