Apple’s choice of iPhone 14 design is no longer the most controversial change in the range, but their new prices. And now it seems that it will have a global impact …
After Apple’s tight earnings projections, senior Apple analyst Chris Caso revealed (via 9to5Mac) that iPhone 14 prices – previously announced to rise in the US – will now rise worldwide and therefore sales could be hit.
“[We] now fears that Apple may have to raise prices in local currency when new products are launched in the fall, if exchange rates do not change by then, “Caso warned.” unit. “
And that has to do with what we already know. In the US, prices for the iPhone 14 Pro and iPhone 14 Pro Max are expected to rise by $ 100 to $ 1,099 and $ 1,199, respectively, and the iPhone 14 Max, the successor to the iPhone 13 Mini with large screen ($ 699), should cost up to $ 300 more than its predecessor.
But can rising prices really slow the historically insatiable demand for new iPhones? Regarding what was leaked about the iPhone 14 range, absolutely. In terms of design, schematic leaks for the iPhone 14 Pro models have already been revealed by polarizing the new screen with cutouts and curved corners. But the real risk is Apple’s decision to introduce a greater separation between Pro and non-Pro models by effectively stagnating the iPhone 14 and iPhone 14 Max this year.
Breaking the tradition, Apple will give both models last year’s A15 chipset (also used in the $ 429 iPhone SE), last year’s cameras, 60Hz re-displays and a visually identical design. Aside from the screen size of the iPhone 14 Max, it will be difficult to distinguish the standard iPhone 13 and iPhone 14 models. They just don’t shout upgrade, especially at higher prices.
My personal feeling is that customer demand for larger screens will mean that the iPhone 14 Max is selling well, but the demand for all other models is far less clear. Economic circumstances are a factor beyond Apple’s control, but forced price increases could not have come at a worse time for the iPhone 14’s risky strategy.
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